Who We Are?
Headquartered in Noida, NUTRAJ, the sub unit of VKC Nuts Private Limited is one of the leading dry fruits and nuts brands in India that takes utmost pride in reenvisioning the country's healthy eating habits. With its first foundations laid in the state of paradise, Jammu and Kashmir, we today emerge as a global leader, catering to exports, imports, B2B business, E-commerce platforms, and the D2C market.
How It Started?
Articulating how it started, NUTRAJ carries inside the heritage of four generations, their passion, and commitment toward Nuts & Dried Fruits. Till the 90s, we were a small Walnut Processing Unit catering to both Export and Indian Markets outside J&K and selling quality walnuts that exceedingly met our customers' expectations. Read to know our journey in depth:
Our PASSION for Nuts & Dried Fruits is not just ‘Skin Deep’ but ‘Coded in our DNA’
We are a Four Generation Heritage Company, in Nuts & Dried Fruits – the promoter family along with its dedicated team of professionals that is fully committed to creating a Nuts & Dried Fruit conglomerate that touches upon the lives of Indian and Global Consumers.
From Local to Global, From Walnuts to All Nuts & Dried Fruits – Our Passion for Nutrition Continues
A modest trading outfit till Mid Nineties when “Kashmir Walnuts” was our primary business universe, we have today grown into the largest Fully Integrated, Multi-Location, Multi-Product, Nuts & Dried Fruits Company in India. Our operations span all verticals of Nuts & Dried Fruits trade that include- Exports, Imports, Processing, Wholesale, Modern Retail Sale, Online Sale, Branded Sale, Institutional Sale, Pvt Label Packing & Retail Service.
A Brand that Speaks Volumes through Expansion of its Business Portfolio
Nutraj literally meaning the ‘King of Nuts’, stocks an unprecedented range of Nuts, Dried Fruits, Seeds, Berries and More, alongside offering Category Products, Ingredients and Snacking Options that are Wholesome and Nutritious. In our pursuit to do so, we have blended our traditional knowledge with right sourcing from origins across geographies and innovations in Processing, Product Development and Packaging. Additionally, Trail Mixes & Medleys, Salted & Flavored Nuts, Nut Dices, Powders etc., we have everything in series of specialized and specified product ranges to suit every market and consumer segment – Snackrite, Anmol, Anymany, Bactopure, Signature, Wishes, Kitchen Essentials, etc.
The Growth Fueled by Ambition, Pursued with Passion, and Solidified by Hard-Work
With our company's demonstrated track record of growth in all formats over the past 20 years, a CAGR of about 25%, and several years receiving the highest SME-1 Grade from CRISIL, we stand out among new entrants in the Nuts & Dried Fruit Trade. Even if Covid-19 wreaked havoc over the world and first forced the closure of our modern retail clients and markets, we were able to quickly shift our sales approach to other verticals and come out of the crisis even stronger. Our ability to act and respond quickly and our long-term focus on developing connections and earning the trust of our international buyers and sellers, we have got our Success Recipe brewed with Passion, Vision & Hard Work.
Arduous but Rewarding Journey interspersed with Moments of Pride
Our growth and commitment towards Nuts & Dried Fruits Trade has got us felicitated under the aegis of MSME Ministry as one of the 100 emerging MSME Companies of India in 2016. Ever since the huge recognition, we have outgrown our MSME shoes to emerge as India’s leading large-scale company dealing in Nuts, Dried Fruits, Seeds & Much More. Recently, we were recognized by our Esteemed Bankers, J&K Bank, with front page ad in News Papers & Large Bill Boards put up across the land of our origins, Jammu, summing up and symbolizing their trust in us as their valued customers.
Unity in Diversity
The Team Nutraj today comprises of dedicated family members, professionals, and associates who have synergized their core competencies to coalesce "VKC" and "Nutraj" together into a unified entity that stands for Strength, Commitment, Energy, Innovation, and Vision. Our customers are an integral part of our extended family, and their continued faith and support propel us to the status of one of India's #1 Nuts & Dried Fruit Companies.
A Healthy Evolution Over the Time
1926 - Rise of the Phoenix
Establishment of "Hansraj Balwantrai" which was into trading of nuts & dry fruits in J&K
1961 - Going GLOCAL with Walnuts
Started Walnut processing for exports & domestic markets
2007 - Setting Base in Delhi
Expanded Roots to Delhi and earned recognition as an Export House
2008 - Prestigious Honour By Indian Government
- Got awarded by APEDA for promoting and exporting Indian Walnuts in World Markets
- Started import operations with Almonds & Apricots
2010 - Diversification of Product Portfolio
Expanded product portfolio to all Nuts & Dried Fruits Processing and Packaging Facility in Ghaziabad
2011 - Venturing into Labelling Service
Introduced branded and private labelling service for variety of nuts & dried fruits
2015 - Setting Influence Globally
Emerged as one of the largest importers of nuts & dried fruits
2016 - Crafting Brand Essence
- Listed under top 100 Emerging companies in the Small and Medium enterprises (SME) sector.
- Established corporate office in Noida, NCR
- Started in-house chain of Retail Stores- Nut Lounge
2020 - Prevailing Against the Odds
Recorded an Exceptional Growth in Sales during COVID-19
2021 - Dominant Player in the Industry
- Emerged as the Largest Nuts & Dry Fruits Company in India, Leader across Trading Modern Trade and D2C Channels
- Expanded retail footprint of Nut Lounge stores
2022 - Science Meets Business
Launched India's First Certified Pathogen-Free Nuts & Dry Fruits Range - Bactopure
2023 – 360* Brand Makeover
Introduced New Logo, Brand Packaging Design and Website
How It’s Going?
Over the last two decades, the company has forged an inclination to offer premium and rich quality dry fruits & nuts and stocks an unprecedented range of Walnuts, Almonds, Cashews, Raisins, Prunes, Pistachios, Edible Seeds, Gifting Combos, Exotic Nuts and much more.
We harmonize our traditional knowledge with the right sourcing from origins, innovating in Processing, Product Development, and Packaging. Our operations today, through our Multi Product 'State of the Art Processing Facilities' and offices in NCR, Mumbai, and J&K, span all Nuts & Dried Fruits Trade verticals such as Exports, Processing, Trading, Wholesale, Modern and Online Retail.
Come, we beckon you all, to the exciting world of ‘Nutraj’, a brand synonymizing & symbolizing ‘Health & Taste’!
"The greatest gift you can give your family and the world is a HEALTHY you.”
Since our conception days, we have always believed HEALTH is our greatest treasure, and to serve it with the best of Nutrition has to be our sole endeavour. From there, the Passion for Nutrition pumped in, and we fueled our ambition of giving our consumers nothing but the best of Nutrition. By best of nutrition, we mean 100% Natural, High Quality, Unadulterated Dry Fruits and Nuts that are Super-Affordable, so you don't end up compromising on Health for the size of your pocket.
Quality has always been a top priority at VKC Nuts. With a strong focus on sourcing quality produce, managing full traceability and fully integrating quality control in our supply chain, we are in a unique position to fully satisfy the demands of even our most discerning partners.
Today's volatile business environment is fullwith potential risks. VKC Nuts has a proven reputation and track record in eliminating those risks for its customers and suppliers. Whatever the circumstances, we guarantee proper and timely execution of our contracts.
We help to bridge the needs of customers and suppliers by closely monitoring developments in the market. We manage risks and ensure flexibility, quality, and timely delivery. We source from selected suppliers and provide strategic storage and transport.